Background

Sheraton, a renowned brand within Marriott International, faced a challenge in maintaining strong direct bookings due to its reliance on third-party booking platforms. The goal was to increase direct bookings while reducing the cost per acquisition (CPA) and enhancing customer retention.

Problem

The primary objective was to develop and execute a cross-channel advertising strategy that would attract high-intent travelers, drive direct bookings, and improve overall campaign efficiency.

Target Market

The target audience consisted of travelers with a high intent to book accommodations directly through Sheraton's website. This included both leisure and business travelers seeking premium hotel experiences.

How Sheraton Boosted Direct Bookings

Our approach involved a multi-platform strategy to maximize reach and engagement among the target demographic:

• Cross-Channel Campaign Creation:

• Keyword Targeting Optimization

• Dynamic Ad Utilization

• Data-Driven Optimizations

• Personalized Remarketing

Results

The campaign yielded significant improvements in Sheraton's direct booking performance:

• 40% Increase in Direct Bookings

• 30% Lower CPA

• Improved Visibility and Customer Retention