Background

Scale AI is a leading data platform for AI, providing high-quality training and validation data for machine learning models. With the growing importance of AI in Taiwan, Scale AI sought to expand its presence, attract qualified AI contributors and trainers, and establish a strong foothold in the regional tech community.

Problem

Scale AI needed a high-impact, cost-effective strategy to generate a significant volume of qualified leads within Taiwan. The primary goals were to increase brand awareness among potential AI contributors and trainers while maintaining a low cost per acquisition (CPA).

Target Market

The target market was Taiwanese individuals with backgrounds or interests in:

• Artificial Intelligence

• Machine Learning

• Data Science

• Technology Training and Annotation

How Scale AI Achieved Growth in Taiwan

Our approach focused on a data-driven, multi-platform strategy to maximize reach and engagement within the target demographic:

• Localized Campaign Creation

• Precise Audience Segmentation

• Culturally-Relevant Content

• Continuous A/B Testing 

• Budget Optimization

Results

• Significant Increase in Qualified Leads

• Reduced Cost Per Acquisition (CPA)

• Established Regional Presence in AI and tech community.