Background

Outlier is a pioneering platform connecting subject matter experts with cutting-edge AI development, facilitating the creation of the world’s most advanced Generative AI. They empower experts across diverse fields to contribute to AI training and evaluation, shaping the future of AI technology.

Problem

Outlier aimed to scale its network of qualified AI contributors and enhance the efficiency of its recruitment efforts. The key challenges included reaching experts in niche fields, optimizing the cost per lead (CPL), and managing campaigns across multiple platforms effectively.

Target Market

The target audience consisted of subject matter experts with deep expertise in various fields, ranging from organic chemistry to creative writing. These individuals possess a passion for AI and a desire to contribute to its development, with qualifications ranging from undergraduate students to PhD holders.

How Outlier Expanded Its Network of AI Contributors

Our approach focused on a data-driven, multi-channel strategy to maximize reach and engagement within the target demographic:

• Targeted LinkedIn and Meta Ads

• Ad Targeting Optimization

• Cross-Platform Campaign Management

• Targeted LinkedIn, Google, and TikTok Strategies

Results

The campaign yielded significant improvements in Outlier's recruitment efforts:

• 30% Increase in Qualified Leads

• 40% Reduction in Cost Per Lead (CPL)

• 20% Increase in Ad Performance

• Higher-Quality Leads and Applications