Background

Alishan Campground (阿里山草堂露營渡假村), nestled in the picturesque Alishan region of Taiwan, faced challenges in attracting domestic travelers and maintaining high occupancy rates. Similarly, Wen Sun Glamping (⽂⼭森活露營區) offers a unique outdoor experience, potentially appealing to travelers seeking eco-friendly and peaceful getaways. Both locations are positioned to capitalize on Taiwan's natural beauty and growing interest in sustainable tourism, but they require strategic marketing efforts to increase visibility and drive bookings, especially during peak seasons.

Problem

Both Alishan Campground and Wen Sun Glamping struggled with low occupancy rates and lacked visibility among domestic travelers in Taiwan. The objective was to create awareness and drive bookings while effectively engaging potential campers who were interested in outdoor activities and nature-based tourism.

Target Market

The target audience consisted of domestic travelers in Taiwan interested in outdoor activities and nature-based tourism. This included families, adventure seekers, and those looking for unique experiences in scenic areas like Alishan.

How Alishan Campground and Wen Sun Glamping Enhanced Visibility and Occupancy

Our approach focused on leveraging social media advertising to capture the attention of potential campers:

• Geo-Targeted Meta Ads Campaign

• Engaging Visuals and Video Content

• Seasonal Promotions

• Remarketing Campaigns

Results

The campaign yielded significant improvements in Alishan Campground and Wen Sun Glamping's visibility and occupancy:

• 60% Increase in Bookings

• 35% Higher Engagement on Social Media

• Strengthened Brand Recognition